Skittles Ads are Back

If anyone were to ask me "Jake, what's your favourite ad campaign?" The answer would obviously be the Skittles "Taste the Rainbow" series. They're insane, weird, sometimes creepy, and totally awesome. Skittles has been doing the "Random" thing years before other companies made it the norm in advertising.

This entry is just a semi-excuse to find a reason to repost this picture

But, nearly a year ago, the agency(TBWA) who produced Skittles ads lost their client due to a reshuffling of contracts. A sad loss for television! However, this week, three NEW Skittles commercials from a different agency have been released!

Have a look, and let me know if you think they stack up against Skittles previous benchmarks. Personally, I like 'Cranky,' the first one. The part where the nerd lifts up his shirt and is completely ripped makes me giggle and giggle.







This is a good start! They're not as good as some of the old skittles spots, but it could be the beggining of a new era. A new, weird, era.